Đường hoa Nguyễn Huệ 2018
Objectives & Strategy
Design and produce an awards ceremony to honor the blogging community.
Program an experience that celebrates the work and success of the nominated bloggers while providing an opportunity for building brand awareness.
Wonderland created a chic and sophisticated fashion focused environment to house the awards within.
The event was hosted by Louise Roe and Alexa Chung and attended by the who’s who of the blogging community.
The format featured cocktails, awards and an after party with a series of social media moments strategically woven in.
As a result, the event generated over 16,000,000 impressions and 240,000 likes on Instagram alone, ultimately reaching over 8,000,000 consumers.